Performance income - the facts
It is vital for the future of audio producers that they should participate
in revenue generated by their work across all formats, including those yet
to be introduced. Since early 1986, Re-Pro in the UK has appointed a group
of dedicated (and entirely unpaid) members to investigate various areas
of potential income - performance income, income from videos and so forth.
Performance Income
This concern is at the forefront of current Guild activity, particularly
in light of the recent EU Directive which seeks to harmonise European law
regarding neighbouring rights and performance income. Re-Pro is now spearheading
a campaign to ensure that audio producers benefit from performance income.
It has forged links with other organisations including the IMF and BASCA,
and has - in association with Equity, the Musicians Union, ISM and others
- founded the Performing Artists Media Rights Association (PAMRA).
Re-Pro has gained the support of PAMRA in acknowledging that at least a
part of the producers' role should be regarded as a performance and PAMRA
is expected to argue the producers' case in international forums and performance
royalty collecting organisations.
Performance income and neighbouring rights are international concerns which
have galvanised 'producer' organisations throughout the world. By working
closely with these organisations, Re-Pro will continue its fight to ensure
that members receive their fair share of performance income, both in the
UK and overseas.
The Facts as at January 1996
Frequently Asked Questions that effect all Studio Producers and Engineers
What is Performance Income?
The Performance Income that Re-Pro has been focussing on since 1986 is generated
by the use of records/CDs by broadcasters - radio and TV - and whenever
records are played in public... In the UK this income is usually called
'PPL' after the company which is responsible for collecting and distributing
it. PPL issues licenses to broadcasters in return for fees that vary according
to the size of their audience, advertising revenue, etc. In exchange for
the licence fee, the broadcaster is allowed to play any recordings which
PPL control - the recordings made by UK labels who are PPL members. PPL
claim that they control around 90% of the UK catalogue.
Who receives Performance Income?
After various administrative and corporate deductions, as well as amounts
contributed toward anti-piracy campaigns, PPL pays about two thirds of the
balance to its member record labels, 20% to certain contracted artists and
12.5% to the Musicians' Union. The payments made by PPL are made on an 'ex
gratia' basis which means that PPL is not bound to pay them, nor are they
bound to provide any information (in the form of statements etc.) about
what the payments are for. As the payments are ex gratia they do not attract
VAT.
Why don't Producers get PPL income?
This question has been exercising Re-Pro (and the British Record Producers'
Guild before it) since 1986. We could find no justification for uses of
our work by broadcasters not attracting income when all the other parties
who had created the recording received payment. Furthermore, we anticipated
that in the not too distant future, music would be sold via digital transmission
rather than on physical formats and we were concerned that if our normal
royalty income was reduced we should receive royalties from other methods
of sale. Despite various approaches to PPL explaining the position the Guild
had taken on behalf of 'studio producers', PPL rejected our claims informing
us that PPL's record company members have directed PPL not to pay record
producers in any circumstances. Faced with a brick wall we decided to adopt
a long term strategy that would, we hoped, eventually allow us to participate
as other contributors.
When is a producer not a producer?
The title 'producer' was first used to describe an individual who worked
for the producer company and who represented that company at recording sessions. In the '60s, the
role began to fall more and more to freelance individuals who had gained
a reputation for making excellent and commercially successful recordings.
These individuals became known as the 'Producer' although they were not
the employees of the record company. This is now the most familiar description
of our role used throughout the world. However, in every official, legislative,
governmental or legal context the title 'producer' is accepted as denoting
the record company - the party whose business it is to manufacture records.
So strong is this prejudice that many performance income collecting societies
find it almost impossible to consider that something called a 'producer'
should have anything to do with performers' revenue!
In the light of this, and especially recognising that we would have to involve
ourselves in more and more official consultations, all the 'studio producer'
organisations have determined to make it as easy as possible for those who
deal with us to understand exactly who we are. To reduce any possible confusion
that might arise we often qualify the title 'producer' by adding 'studio'
before it or by using a term like 'sound director' or such. Up until recently,
there has been no commonly agreed title to replace 'producer' but a European
grouping of Re-Pro-like organisations has joined together to co-ordinate
their activities. They are called the
European Sound Directors Association.
What is GVL?
GVL is the equivalent organisation to PPL in Germany responsible for collecting
and distributing performance income. Since the '80s they have recognised
performers from other EU countries as claimants for the revenue they collect.
When the B.R.P.G. was formed it established that members could join GVL
and participate in the money it collects provided that the claims were made
in the appropriate way. We engaged the services of various German lawyers
to help smooth the claims and many of our members received considerable
amounts for uses of their recordings in the German market.
Why are record producers paid by GVL?
GVL will pay a person who has made a creative contribution to a sound recording
that has been exploited in Germany. German law has a definition of a performer
which includes music directors and conductors even though they do not actually
make a noise and so whereas a claim made as a 'producer' may not succeed
because GVL would expect a producer to be a non-creative person or even
a record company, if the role is described another way, it is more likely
to be judged eligible. The basis of GVL payments differ from those of most
other countries in that they are based on sales and not broadcasts. Members
make annual claims supplying proof of sales or, if you are a session musician,
invoices for the services you provided on the recording. GVL is less enthusiastic
about claims made through lawyers and agents but there are a number who
will undertake to represent you, usually for a share (20%) of the loot.
Alternatively, Re-Pro can provide you with English translations of the forms
and you can do-it-yourself.
Once UK legislation is established in response to the EU Rental & Lending
Directive, it may be economically sensible for Re-Pro members to claim via
membership of PAMRA which is likely to have a lower level of administrative
charges. Certainly, an organisation that can represent the rights and claims
of the majority of performers will have a much stronger case when it comes
to collecting overseas royalties.
What has the The Rental & Lending Directive
got to do with it?
A 1992 the EC issued a Directive which instructed national governments to
create local laws which which harmonised EC law about a number of copyright
issues. A part of the Directive gives performers a 'right' to be paid for
broadcast and public uses of their work. This right already exists in many
other countries but having a 'right' in the UK should change the whole basis
of payment to performers. We say 'should ' because, the UK Government
may be persuaded to frame the new law in such a way as to diminish the scope
of the 'right'. For example, the law may allow the revenue to be offset
against advances. We will not waste time speculating but Re-Pro has been
and will continue to be directly involved in making your views known to
the powers that be.
What is PAMRA?
PAMRA, the Performing Artists Media Rights Association, is a new organisation
set up by the principal performers' organisations in the UK to represent
performers' interests. PAMRA's main task is expected to be handling the
performers' share of the revenues that will be generated as a result of
the forthcoming new law. Re-Pro has been involved in setting-up PAMRA from
the outset and now has a place on its Advisory Council and has supplied
one of the nominated Directors, Benny Gallagher.
Why is Re-Pro involved with PAMRA?
The BRPG spent considerable energy in its early days establishing exactly
what the 'studio' producer's job entailed and we came up with a general
description which divides the job into three areas of responsibility: administrative,
technical and creative. Our position in PAMRA is concerned with our creative
role and in establishing that one part of our job amounts to a performance.
Every 'studio producer' and many engineers feel that the creative part of
the job is increasing as artists demand state-of-the-art technologies which
require artistic and musical decisions to be made by the recording team.
In addition, many 'studio producers' working with sequencers, digital audio
editors, samplers and so forth are creating performances themselves. Also,
some see the job of balancing the various contributions to a recording,
setting tempos, or directing the performances of others as being parallel
to that of an orchestral conductor - a role internationally recognised as
a performance. PAMRA, being a new organisation, now has a great opportunity
to establish its rules and payment schemes in line with the realities of
the recording processes of the '90s. These, we hope, will recognise the
contributions by participants such as re-mix engineers, programmers, session
directors and conductors in their own right - rather than via some tenuous
juggling with words and their meanings.
What about the record companies?
Historically, our contractual relationship with record companies has assigned
to them whatever rights we have in the © of the recordings we make.
This contractual act is what gives the record companies the ability to exploit
recordings as entirely their own property - until these rights are transferred
by contract, the 'studio producer' is a part owner in the © in the
sound recording. It is claimed to be commercially vital, especially when
so many new areas of exploitation are opening up, for the record companies
to have complete ownership and control of recorded product. New rights for
performers may change the whole balance of the situation - watch this space!
We are hoping to persuade the record companies to make a simple change to
producer contracts that would acknowledge our initial ownership as well
secure by specific assignment all of our rights in the recording to the
companies for them to exploit in perpetuity. Tied to this would be a second
simple change which would extend the royalty provisions in the contract
to include a pro-rated share of all performance revenues.
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