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APRS CELEBRATES 60 YEARS

To celebrate 60 years of representing the professional recording industry the APRS is holding a series of events throughout 2007.

April

25-Apr-2007

upstairs at
The Bath House,
96 Dean Street,
London W1

"Marketing and Media"
The fourth event held to commemorate our 60th anniversary year took an in-depth look at an issue which should be of great inrest to anyone involved in running a business in the professional recording industry - that of marketing and the media.

The evening was hosted by Nick Dimes [right] of PR agency Dimes and Sillitoe and our expert panel consisted of

  • Dave Robinson, Editor, Pro Sound News Europe
  • Graham Boswell, Chief Executive, Prism Sound
  • Mimi Kerns, Studio Manager, Mark Angelo Studios
  • Giles Orford, MD, Focusrite
  • Matt Bell, Former editor, Sound-on-Sound

The evenings discussions were wide-ranging as the panel gave of their own experiences and answered some challenging questions from the floor.

If you are a member you can download our recording of the event by clicking on the links below. For others, here is a short compilation of edited highlights as a taster.

YOU WILL NEED YOUR APRS USERNAME AND PASSWORD
  PART 1 DUR
01. Introduction (Nick Dimes) 4:06
02. Dave Robinson 7:36
03. Graham Boswell 12:13
04. Mimi Kerns 10:35
05. Giles Orford 11:03
06. Matt Bell 4:46
07. Focusrite's strategy (Giles Orford) 14:13
08. Prism Sound's stance against the competition (Graham Boswell) 8:08
  PART 2  
09. The freelancer's approach (Alan O'Duffy) 5:46
10. Word of Mouth 1 (Mark Rose, Deep Studios) 3:57
11. Word of Mouth 2 (Mimi Kerns) 2:53
12. Word of Mouth 3 (Dave Robinson) 3:04
13. Using editorial 3:35
14. The FX Rentals approach (Tony Andrews) 7:58
15. Marketing and Sales (Phil Dudderidge) 7:01
16. Using new media 3:17
17. Identifying your strengths 9:55
   
  Mono mp3 files at 64kB/s
Facilities kindly provided by FX Rentals
Editing and post-production by Mike Brown, Original Sound
 


Our panel -from left to right:

Graham Boswell,
Mimi Kerns,
Dave Robinson,
Nick Dimes,
Matt Bell
and Giles Orford

Nick, Matt and Giles
Graham and Mimi
Giles and Nick
Photos by Dennis Weinreich

Links to related sites:

 

APRS 60 index | Industry Events Diary

If any members have news stories or diary events they
would like
to publicise on this site please contact us


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